Evolve your marketing with new AI tools

Google announced new agentic AI capabilities across Google Ads and Google Analytics, building on its Ask Advisor in-product AI agent. The goal is to simplify marketing workflows, accelerate business growth, and put answers and recommended actions directly into marketers' hands.

The updates include AI Overviews on the Google Analytics homepage that summarize important performance shifts since the last login, such as seasonal sales peaks or traffic changes, and suggest what to do about them. Clicking a data card sends that context into Ask Advisor for deeper analysis, and users can opt into phone or email notifications at a chosen frequency. Similarly, the Google Ads homepage now shows AI-powered insights cards personalized to each business, with a prompt box above the cards for generating custom insights about competitive impact on impression share or campaign-improving trends.

Google is also introducing Dashboards in Google Ads (coming soon to Google Analytics), which let users turn raw data into clear visualizations using simple text prompts. Each report automatically generates a real-time summary explaining the reasoning behind the data, making it easier to assess performance or pitch new campaign ideas. In addition, Ask Advisor is adding a benchmarking feature that compares campaign performance against anonymized averages from similar businesses, helping marketers refine strategy with confidence.