Get closer to the game with Gemini and Pixel

Google announced new long-term partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain, naming Gemini as the Official Consumer AI and Pixel as the Official Smartphone Partner. The goal is to put fans at the heart of the action by combining AI assistance with premium mobile hardware.

Gemini will act as a personal assistant for supporters, enabling deeper dives into match and club insights, such as analyzing mid-game formation changes or settling debates with precise head-to-head history. Its advanced agentic capabilities will proactively handle tasks and deliver answers directly to fans. Meanwhile, Pixel will work with club media teams to capture raw, unfiltered behind-the-scenes moments through the 'Shot on Pixel' series, using AI tools to share authentic perspectives. Fans can already customize their Pixel 11 devices with official club wallpapers.

A core part of these partnerships is addressing the visibility gap in women's football. Google is partnering equally across men's and women's teams, using its technology to capture pitch-side action, produce content, and amplify the global reach of the women's game. The collaborations will deliver exclusive behind-the-scenes content, matchday insights, and new AI-powered fan experiences throughout the season.